Wall Street Journal: Advertisers Changing Agency Compensation Models

“Advertisers Seek to Simplify Agency Pay by Reviving Commissions” (The Wall Street Journal, 22 May 2017) discusses a new compensation study released by the Association of National Advertisers (ANA) that outlines changes in payment methodology between advertisers and their agencies.

According to The Wall Street Journal, “[The K2 Intelligence Report: An Independent Study of Media Transparency in the U.S. Advertising Industry] contributed to the erosion of trust between advertisers and their media-buying shops.” The ANA suggests in its study that advertisers are reviewing their agency relationships and compensation models much more closely as a result.

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