Wall Street Journal: Advertisers Changing Agency Compensation Models

“Advertisers Seek to Simplify Agency Pay by Reviving Commissions” (The Wall Street Journal, 22 May 2017) discusses a new compensation study released by the Association of National Advertisers (ANA) that outlines changes in payment methodology between advertisers and their agencies.

According to The Wall Street Journal, “[The K2 Intelligence Report: An Independent Study of Media Transparency in the U.S. Advertising Industry] contributed to the erosion of trust between advertisers and their media-buying shops.” The ANA suggests in its study that advertisers are reviewing their agency relationships and compensation models much more closely as a result.

Read the full article. (Subscription may be required.)

K2 Intelligence's ANA Report Causes a Ripple Effect in the Ad World

16 Jun 2018

Multiple Sources Discuss Possible FBI Investigation of the U.S. Advertising Industry

15 Jun 2018

David Holley Featured in Massachusetts Lawyers Weekly

14 Jun 2018

FBI May Look into Media Trading and Transparency in the United States

14 Jun 2018