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  • Wall Street Journal: Advertisers Changing Agency Compensation Models

Wall Street Journal: Advertisers Changing Agency Compensation Models

Advertisers Changing Agency Compensation Models Says The Wall Street Journal

“Advertisers Seek to Simplify Agency Pay by Reviving Commissions” (The Wall Street Journal, 22 May 2017) discusses a new compensation study released by the Association of National Advertisers (ANA) that outlines changes in payment methodology between advertisers and their agencies.

According to The Wall Street Journal, “[The K2 Intelligence Report: An Independent Study of Media Transparency in the U.S. Advertising Industry] contributed to the erosion of trust between advertisers and their media-buying shops.” The ANA suggests in its study that advertisers are reviewing their agency relationships and compensation models much more closely as a result.

Read the full article. (Subscription may be required.)


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