Multiple Sources Discuss Possible FBI Investigation of the U.S. Advertising Industry

Video Ad News (15 June 2018) and Media Post (14 June 2018) comment on the FBI’s possible investigation into media trading practices within the advertising industry; both articles also report speculation that K2 Intelligence’s 2016 report for the Association of National Advertisers (ANA) on non-transparent practices in the U.S. media-buying marketplace may have triggered the probe. In the Video Ad News article, industry analyst Brian Wieser notes: “With this backdrop of activity, the release of the K2 report and the DOJ investigation into commercial production bidding practices which was made in late 2016, it always seemed as if there was a high likelihood that there could be some kind of investigation on the media agency business.”

Read both articles in full: Video Ad News and Media Post.

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