High-profile individuals, such as professional athletes and celebrities, are huge targets when it comes to identity theft, account takeovers, and other cyber crimes. Malicious, calculated, and well-timed takeovers of online accounts are often designed to inflict maximum financial harm and embarrassment.
K2 Intelligence offers a customized celebrity cybersecurity service to combat this threat by focusing on the professional athlete’s digital footprint—the information found online based on the use of the Internet and social media by the player and others close to them.
Information contained within an athlete’s digital footprint can be used to gain confidential or sensitive information, information often used not just for financial gain but for extortion and blackmail. In the wrong hands, this can lead to public embarrassment, financial loss, harm to one’s family, and harm to the athlete’s career and earnings potential.
K2 Intelligence has coordinated with athletes, sports organizations, and sports agents to provide customized cybersecurity solutions designed for and uniquely tailored to current and former players’ needs and the types of situations that most often threaten professional athletes and/or their careers. We help players manage their social media risks and related cyber issues, and aggressively respond to potential problems. In addition, we ensure that our clients’ electronic devices are optimized to levels that meet or exceed recognized best security practices in order to limit their potential vulnerability. Most importantly, K2 Intelligence can help resolve or mitigate a problem once it occurs.
As a result of our efforts to protect professional athletes, K2 Intelligence was named the preferred cybersecurity provider for the National Football League Players Association (NFLPA).
K2 Intelligence uses a three-pronged approach to protect players’ online identities and secure their digital footprints:
- Incident and Crisis Response: Providing immediate and confidential services once a problem occurs in order to quickly identify the issue and then resolve or mitigate the problem.
- Monitoring: Conducting ongoing reviews of online accounts and electronic devices to inform athletes what they do not know about their online data and if someone else has accessed their accounts.
- Education: Informing athletes about what they should know regarding their online activities and electronic devices.
Our services are led by a joint team of cybersecurity experts, former law enforcement professionals, and seasoned intelligence analysts and can be provided anywhere 24/7, from the locker room to your home, or even remotely. This service ultimately provides athletes with financial and reputational protections that help protect their careers (and continuing financial viability) while simultaneously giving them and their families the sense of security and privacy that they deserve.